Nestled between the Myoko and Yuzawa ski areas of Niigata is the smaller and less well-known Cupid Valley - also known as Yukidaruma Kogen, or Snowman Plateau/Heights! Being off the main track it is usually quieter and less crowded than bigger resorts, yet still has runs up to 4km, and many things to enjoy in a day trip.

Packed with historical breweries producing some of the most distinct and high-quality sake in Japan, Niigata’s sake history dates back hundreds of years.

Sado is a peaceful island situated off the coast of Niigata Prefecture. It is accessible by ferries running every hour or so between Niigata and Ryotsu Ports. If you are not worried about missing the only ferry of the day, you can also jump on in Naoetsu and get off in the little town of Ogi.

Let me share with you why this place makes for a great snow sports holiday for all, and more! The huge resort area actually takes in four major parks and three smaller areas, with over 60 courses ranging from 900 m to 8,500 m: something for boarders, skiers and snow-scooters of all levels and ages!

Charmant is a lovely, compact resort that can be enjoyed by all! People of all ages: skiers, snowboarders and ski scooters of all levels. Oh! I forgot to mention! Great snow? Charmant is renowned for huge dumps of snow and deep powder, and a long winter season!

Sado, the largest island in Japan, is usually a quiet, peaceful island. But every year for the three-day Earth Celebration (EC) in August, the island transforms into a lively, international hub. Presented by world-renowned taiko drumming ensemble Kodo, EC is a music festival that brings performing art talents together from within and outside of Japan.

In summer, in central Japan, such temperatures are normal. Perhaps even more stifling than the heat, however, is the humidity. Even a simple walk to the local convenience store can leave you drenched in sweat and gasping for breath. Or, maybe I just need to work out more!

Niigata City is the biggest city in Niigata prefecture, an extremely underrated part of Japan with a mixture of the old and modern parts of Japanese history. This blend makes it a sight to behold with much to see and do. I decided to see for myself what was on offer in Niigata by taking a bus tour.

To this day the area still produces a vast number of kimono, coming in second only to Japan’s cultural hub of Kyoto. The people of Tokamachi are extremely proud of their home grown artisanship, and host a number of events in May showing their deep connection to Japan’s traditional dress.

As Niigata is one of Japan’s top producers for rice and rice wine (sake), one of the best ways to connect to the local community is of course, getting on the rice fields!

As a “theme park” for Japanese rice wine (sake), Ponshukan is located inside three major JR stations in Niigata — Niigata, Nagaoka, and Echigo Yuzawa. In each of them, you will be able to fill your heart with not only rice wine, but also rice-related products, pickled foods, and interesting take-home items.

Located in the mountains of Myoko City, southern Niigata Prefecture, Naena Waterfall provides a more-than-average waterfall experience. The drive to the waterfall is especially spectacular: you will be surrounded by dense trees and boundless rice paddies along the way.