Japan loves all things kawaii, it’s deeply ingrained in all aspects of modern day living. But what is kawaii? And where did it come from? Read on to discover why kawaii is so much more than just a word.

I know myself pretty well and I can certainly say that I am not the sugary cute type. Well, there may be different ways to define what cute is but let us take a more general (if not stereotypical) image: pink, fluffy, colorful, tiny, etc.

Harajuku is an incredibly famous and popular district near central Tokyo, close to other shopping areas such as Shibuya and Shinjuku. Harajuku is home to some stylish, unique and reasonably priced stores, restaurants and jewellery shops.