“Umaibos” are snacks priced at reasonable price of 10 yen per piece, and it has a wide range of varieties with unique flavors that they are particularly popular among kids and young people in Japan.
They are readily available in convenience stores and supermarkets.

 

“Umaibos” on display

What they are is they are snacks made of corn with the length of approximately 12cm/4.7in.

Let us show you the flavor lineup:

Cheese flavor

 

Mentai (Cod roe seasoned with spicy seasoning) flavor

 

Corn potage soup flavor

 

Vegetable salad flavor

 

Teriyaki burger flavor

 

Pizza flavor

 

Tonkatsu sauce (sauce used with pork cutlets) flavor

 

Chicken curry flavor

 

Gyutan-shio (Ox tongue seasoned with salt) flavor

 

Sugar rusk flavor

 

Takoyaki (octopus puff) flavor

The lineup of all 11 flavors we have introduced!

There are other flavors available, including salami flavor and chocolate flavor.

In addition, they have launched “Premium Umaibos” in April, 2014, with two flavors, “Camembert cheese flavor” and “Mentaiko (cod roe seasoned in spicy seasoning) flavor” in package of 10 pieces for 200 yen.
The regular “Umaibos” are sold at 10 yen per piece, but these premium-types are sold at 20 yen per piece, a double the price. The manufacturer not only changed the dough from conventional types, but they also are using extravagant ingredients for the seasoning powders.

▼Mozzarella and Camembert cheese flavor

▼Mentaiko flavor

Although there is already “Mentai flavor” from conventional lineup, they are lavishly using dried mentaiko powder with this premium type.

That’s all for the introdution of “Umaibos,” Alex James, the bassist for the British band, Blur has praised them as “Umaibos are the Godzilla of snacks,” and we have been told that he had a suitcase full of “Umaibos.”
We hope you will enjoy these when you come to Japan:D